You never get bored as a marketer since you have to rethink and adjust your strategies constantly. You have to keep in touch with the trends to better inform your best digital marketing agencies in NYC about your marketing needs. Meanwhile, it’s hard to distinguish long-term trends from short-term ones that will redefine the landscape in the next few years.
Is Instagram’s rise to the top just a natural progression or a recent digital marketing trend? Rather than being a consequence of an emerging trend, it stems from long-planned marketing tactics. Are there any new digital marketing trends that will set you apart from your competitors instead of writing a post optimized for search engine optimization? Brush on the current trends in this field before searching for digital marketing agencies near me.
Best digital marketing trends
Marketing AI
Artificial Intelligence will transform every aspect of your lives in the future; the world has been buzzing. We don’t realize we have already begun the transformation. 60% of online users have used AI chatbots to resolve multiple apps and website queries. Almost all of the content consumed on our social media platforms is fine-tuned by Artificial Intelligence to keep us interested for as long as possible!
Voice search
In 2014, we all got Voice Search as a feature on our smartphones. But it is scaling up a lot this year for various reasons. To begin with, smart speakers are becoming more popular. People are starting to become accustomed to this new behavior by adopting voice search-controlled devices fully. Due to the increased precision of search, voice search has gained an ease-of-use factor.
Professional video marketing with the best digital marketing agencies in NYC
Static assets have been replaced by video assets, which are the cornerstone of today’s marketing campaigns. Streaming TV platforms and social media will bring new advertisement products that highlight videos. Video is used for engagement and revenue generation, and it will transform the retail experience.
Storytelling adventures
Over the past year, digital storytelling has received great attention. However, many companies struggle to implement it effectively. The main focus of many companies is still on themselves as opposed to how their products and services can help their clients succeed. Content produced by companies who can effectively use persuasive storytelling will create value and be relatable, rather than just being content for content’s sake.
Social media sentiment analysis
Social media influencers’ trust is declining; have you noticed? Previously, the go-to strategy for years when it comes to promoting a specific product or raising brand awareness was influencer marketing.
Instagram celebrities have caused a trust crisis due to their scandals. Despite the rise in influencer endorsements, people are becoming more skeptical. In 2022, sentiment analysis will be a game-changer. This is an option available in many tools, and sentiment analysis will only become more popular as time goes on.
NLP stands for Natural Language Processing, a method of analyzing sentiments. In this process, AI learns how to communicate with humans and determines if a statement made online is positive, negative, or neutral.
Detecting sarcasm and irony used to be a problem with technology, but that has changed. Most tools can recognize ironic statements and classify them as negative comments.
Trust building
Consumers are becoming more suspicious of what they’re being targeted with because of the overload of digital advertising. As a result, digital marketers need to anticipate tighter privacy requirements in 2022 that will impact their ability to track users.
Nevertheless, data-driven marketing and content are not going away. Targeted advertising is not even likely to disappear. It’s the beginning of an era of trust and transparency between company and consumer, which is a positive spin on the upheaval of monopolies on digital marketing as we know them.
You should inform your customers of the data you are collecting and what purpose. Opt-out should be as simple as possible. Make sure no more personal information is collected than is necessary.
Personalization
This goes hand in hand with trust-building. To stand out in a competitive market, you have to personalize your content, products, emails, etc., to outperform your competitors. Personalization is the next big trend that will soon become an industry standard.
Consumers don’t like receiving the same generic advertising messages every time. They prefer a more personalized message, product, service, or experience that connects with them deeper.
Netflix and Amazon are two of the Digital Giants with this personalization factor right. Have you noticed how They present movies and products based on your likes, wants, and needs?
Micro-influencers
Influencer marketing is an emerging trend that will expand into new realms of digital marketing. While influencer marketing is still a relatively new concept, the market seems saturated.
Despite the hype created by the best digital marketing agencies in NYC surrounding macro-influencers, not all audiences are in favor of it. It has become increasingly evident that true influencer marketing differs from staged influencer marketing. Thus, companies will now leverage their consumers, employees, and micro-influencers to achieve more authentic social proof.
People can be influenced by their real-life stories and emotions and is the best brand ambassador. There is no guarantee that macro-influence will decline in 2022, but micro-influencer may overtake it.