Web Hosting Factors: Everyone wants to be on the top of search engines. When it comes to today’s web you have to be on the top of your SEO game, so that you can drive traffic to your website and attract the visitors. The word SEO (Search Engine Optimization) means to rank your website higher on the major search engines like Google, Bing, and Yahoo and get better results. When someone is searching for some keywords and that keyword is relevant to your business, you want that your site should appear on the first page of the search results.
Content is also playing a major role with it and it is considered one of the most important factors to drive traffic on your website and increase your SEO score. And yes the factors connected to your web hosting service also play an important role. So in this article, I will share with you the important five web hosting factors that will drop your website’s organic traffic:
Web Hosting Factors
Website Speed Issue
When I talk about website Speed, no one likes to wait to load a website, everyone wants that their website should load faster.Truth be told, holding up is so detested over the Internet that important search engines like Google factor your website’s loading speed into your SEO score. Websites that take more than a couple of moments to load are punished, while websites that heap immediately will give better results to your SEO traffic.
Along these lines, selecting the best web hosting provider that can give visitors a rapid experience and it is very essential to your page rankings. If you can manage the cost of it, consider moving up to VPS or cloud hosting for more slow shared hosting. That is particularly significant if you have more than thousands of visitors to your website every month.
Additionally, ensure that your host’s server center is located close to your audience. The further information must be sent to and froth, the more it takes for your website to load. You may likewise need to consider setting up page caching with your host or enrolling the assistance of a content delivery network (CDN).
The main thing more regrettable than a slow site is one that won’t load at all. Site downtime is always caused by problems at your host—it might be because of hardware disappointment, an over-burden server, a security break, or something different.
Sadly, your site’s SEO performance can drop regardless of whether your site is disconnected for only a couple of moments one after another. Google and other search engines can flag your site as being inconsistent. If the downtime time goes on for a considerable length of time rather than minutes, Google may de-list your site from the search results.
While picking a web hosting provider, check whether they offer an uptime assurance and how great it is. A 99% uptime ensures your site could even now be down for a few days every year, except a 99.99% assurance means your site will be down for only a couple of moments every year.
Database connection issue
If you and your website visitors are seeing a message that says Internal Server Error or Database Connection Failed, this is because your server has been over-burden with traffic. This won’t hurt your SEO score as much as your website being completely disconnected, however, it can push your site’s bounce rate far up.
For the time being, you can make a reserved copy of your site or well-known pages so visitors don’t need to associate with the database put away with your host. On WordPress, the most straightforward approach to achieve this is with a free module called WP Super Cache.
In the long haul, however, you’ll need to consider upgrading your hosting plan. Database errors result from the way that you essentially need more transfer speed to deal with all your traffic. Get some information about scaling up to a VPS or cloud hosting plan.
Using Hosting Services With Spammers
Even though not a typical issue, offering your server to malicious sites and email locations can hurt your site’s search rankings. At the point when web crawlers punish spammy websites, they punish each webpage using that IP address—which could incorporate your site in case you’re using a common hosting plan.
In case you’re stressed this may be a reason for poor SEO execution, it’s anything but difficult to check. Enter your URL in the Reverse IP Domain Check tool to see who else is using your IP address.
Off Base TLD (Top Level Domain)
Assuming there is any chance of this happening, ensure your site URL using Top Level Domain (TLD) like.com. Regardless, this is the thing that people accept that you’re using when they go to search for your site. If your site address finishes in .net or .co (a Colombian TLD, not a sharp option to .com!), visitors will experience difficulty finding your site.
The poor truth is that the greater part of the best .com site names has been taken, so there’s something of a compromise here. Whatever you choose to do, ensure that your site name is short and essential and that your TLD isn’t excessively dark if you can’t secure a .com address.
Dealing with your site’s SEO is a challenging task that never appears to end. While a lot of your site’s SEO score is gotten from your content, it’s essential to watch out for hosting factors that can outsized affect your search rankings. By setting aside the effort to pick the best hosting provider for your site, you can take out huge numbers of these potential SEO issues directly from the beginning.